STATUS OF SUPERB - THE SUPER FLAVOR FACTORY The physics program, as well as collider and detector design for SuperB, an electron-positron collider with a luminosity of 10^36 cm^-2s^-1, to be built on the campus of the Rome II University "Tor Vergata" will be described. SuperB is designed to conduct unique sensitive searches for New Physics effects such as lepton flavor violation and new sources of CP violation in the quark and lepton sectors, in a manner complementary to the LHC.